THE NEW SCHOOL
SEASONAL CAMPAIGN ACTIVATION
Concept + Ideation | Visual Strategy | Design
Being vocal with projection mapping.
Attendees of the opening night reception and discussion were asked “If you could dismantle a ‘wall’ with one word, what would it be?” The 160over90 team with help from our partners at Fusion found a way to incorporate projection mapping to display those words onto the mural in real time.
PARTNERS
160over90 | Kat Soyen CD | Meg Creamer Head of Activations | Mackenzie Lynch Accounts
and a collaboration with Fusion Marketing + The New School internal marketing department